The Art of Lookbooking

9.30 am: *alarm rings* *hits the snooze button*

9.45 am: Ditto

*twenty minutes later*:img_20170202_052753.jpg

*twelve minutes later, opens one eye, lies through teeth*:

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11.51 am: I finally stumble to UBD’s FIT building where my friend Arif is shooting his “Welcoming 2017” lookbook. As fate would have it, it turns out that i’m dressed according to theme in a Bunnyboo favourite, a.k.a. denim on denim, which can only mean one thing… Stylesircuit cameo! I swear it was purely coincidental and not part of some guerrilla audition in the hopes of being casted in the lookbook. But i did want to snoop around and see exactly what kind of work goes into the making of one.

If we’re being upfront, there are still plenty of people out there who don’t understand what a lookbook is (“apakan ni? Music video kah? MV kah ni, sis, MV?”) and admittedly, in the very beginning, i didn’t get it either.

But then #ootds became a big thing. Then Snapchat Velfies (i.e. video selfies) became an even bigger thing. So basically, lookbooks happen when OOTDs and Velfies fall in love and have babies.

In addition to this nugget of key information, here’s everything else you never knew you wanted to know about the art of shooting a fashion music video– specifically this Bunnyboo83 signature lookbook.

Here’s seven things that went into the making of it:

1. Technically speaking, the shooting of a lookbook is incredibly on-the-go and spontaneous. As serious as Bunny takes his shoots, the only thing that’s pre-determined is the location, time, theme and outfits- but even those are flexible. So rule number one, don’t be anal about things and just go with the flow. And yeah, i’m aware i’m being totally hypocritical right now.

2. Speaking of outfits, there are no fancy schmancy changing rooms to cater to their multiple outfit changes, just in case anyone starts imagining lavish diva lounges offset. In fact, here’s a candid outtake of Arif getting changed in the passenger seat of his videographer’s car!

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Behind the glitz and glamour of it all…

3. Speaking of videographer, the man behind the camera in question also happens to be our good friend Syaz (@amnsyazani on Instagram). He does freelancing as well, so if you’re a budding lookbooker and would like him to shoot your next one, feel free to slide in his DMs and tell him Shy from Stylesircuit sent you. Not because you’ll get like, a discount or anything, it’s just to give me a mild ego boost.

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Just doing their thang

4. Maya Bakar, the co-star of the lookbook (in case we’re still keeping up with the pretense that you don’t already stalk or follow her on Instagram), doesn’t “do public toilets”. As in she doesn’t frequent them like us mere mortals do, which frankly speaking doesn’t come as much as a surprise, gorgeous goddess that she is. I wouldn’t either, if only i wasn’t the unfortunate owner of an undisciplined bladder.

5. Insider’s tip: You don’t need to audition to be in one of Bunnyboo83’s signature lookbooks. All you have to do is show up dressed intentionally or unintentionally according to theme and Arif will happily insist you join in the shoot in the form of a cameo– which is exactly what happened with the case of resident cutie Discofissh Min, and I.

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Denim quadruplets! + Syaz

6. It’ll come to you as a pleasant surprise that despite the quality of the videos, his shoots are done on zero budget. It probably helps to have an in-house videographer on hand, but i love the fact that it’s 100% pure hard work and dedication that goes into Arif’s fruit of labour. Anyone with money can shoot a pretty video but the real backbone of his work involves none other than plenty of eye-straining hours spent in front of a wide-screen tv and a laptop, unkempt hair, plenty of cigarettes and then some more time spent staring into the depths of his closet. Throw in lots of aesthetic daydreaming and voilà!

7. As embarrassing as you might expect standing around and making come-hither faces in front of a camera in public to be, it’s really not as awkward as you think. Granted there were a few frozen moments where we stared down some passersby, almost daring them to say something about filming on campus grounds and whatnot. But other than that we were very much just doing our own thing the entire time.

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Exhibit A

Fact: I’m usually really paranoid about stores or public places which prohibit photography or filming in its premises. I just don’t get them. It’s probably because of that one time, that oneeeee timeeee i was feeling myself enough to take a mirror selfie in Uniqlo. Next thing i hear is this huge booming announcement over the speakers proclaiming the store’s policies against picture taking. It wasn’t even a pre-recorded announcement, it was coming from the microphone at the cashier. Creyes. Obviously, i got plenty of side-eye from the other Uniqlo shoppers standing around me. I wanted to throw on about eighty of their thermal wear sweaters and die from embarrassment in my simulated sweater hell.

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Here is the proof in the actual picture i took in Uniqlo, 160 weeks ago, just moments before i was publicly shunned as a narcissistic pariah

That’s all! I hope you’ll come away knowing slightly more about lookbooks than you previously did. The next post will be a T.M.I. one coming up very soon. I posted a sneak preview on my Instagram story a few days ago wondering if i should post it and i got some wonderful feedback from some of you guys (which i love)! As usual, it’s an unpopular opinion, so brace yourself.

xx,

SS

 

 

 

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